Completed Project 1

Here is my completed project one, which is a 3-piece Adoption Ad Campaign.  I decided to have unifying images between the three of these, and they are the "heartforthefatherlesslogo", and the silhouette of the family.   

This is the billboard for my Adoption campaign.  The sunset photograph is an original that I took.  I then edited the image to remove three distracting light posts that were in front of the clouds, and removed the "Hapo" signs as they too were distracting.  The Heart for the Fatherless program has a real website, which is why I included it on the Billboard.  Since billboards are designed to present a short, clear message, I thought it a good compliment to provide a web address for those who want to learn more.  

This is my Adoption print ad.  The theme for this one was birthed via inspiration from the awesome Tri-city skies.  The print ad is designed to have more information about the subject, as well as to have a clear message.  I included a quote that doesn't originally belong to the Heart for the Fatherless program, but thought it extremely appropriate to enhance the positive message of adoption.

This is my Adoption web banner.  The function of this guy is to be a hyperlink in and of itself, so if people want to know more, they simply need to click.  I decided to stick with the family silhouette, and added it to the logo, turning down the opacity to blend it a little.  The reason it is an animated GIF is so the motion of the changing faces can attract attention to the ad.