Project 2, Tactical Media, was to me a perfect opportunity to pursue my interest in video since video is an increasingly popular way to get views and agendas across to enormous numbers of people. The benefits of a video for Tactical Media is that a video on a shared site can reach just about anyone, anywhere, anytime. This is a great asset have when the goal is to spread awareness, rebel against, or respond to an issue.
Tactical Media Video: https://www.youtube.com/watch?v=yu4-Td6rF1A
As far as aesthetics go I wanted an engaging, colorful, sharp theme, because for a video like this it needs to hold people's attention so they will watch to the end and receive the whole message. The message, which is to spread awareness of bad signage-roadwork around the Tri-cities, I figured could be enhanced by incorporating known themes like Mario music, Mario sound effects, and a full-fledged Bowser character who shows up to guide/pester you along. I developed this even further by writing the script to make it seem like these bad roads/signage problems are all BOWSER'S doing, and BOSWER is setting these challenges for you. Of course in real life Bowser has nothing to do with the signage in the Tri-cities, but I thought that building a figurehead for the problem would leave viewers to make the connection themselves, and perhaps realize that this problem is more tangible than they thought. Too often people just accept clear problems as part of daily life, but the aim of this video is to point out that there IS a problem and that someone IS responsible, which indicates that change CAN happen. And I tried my best to present this all in a satirical, lighthearted, and familiar way that doesn't make people upset, but effectively brings awareness to the issue
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