Reading Response Chapter 7

Chapter seven discusses how today's modern society has become a mega consumer culture, due to a variety of factors, such as easy access to transportation, mass production, and a demand for new products.  On page 267 Sturken and Carwright pointed out that "the rise of online commerce since the late 1990's has dramatically reconfigured this relationship of consumerism to space".  This stood out to me because I myself am an avid shopper on Amazon.com and love being able to have things shipped to my door.  I think an interesting observation about consumer culture is that there are many people, like me, who really do not enjoy shopping in person, except for a few select things.  For people like me, being able to use online shopping is more fun, and not mention convenient in many other ways.