Inspiration for my Ad Campaign

I have chosen 'promoting adoption' as the subject of my ad campaign, and a major inspiration for me is the Heart for the Fatherless program.  It is a local program that focuses on helping children to be adopted from other countries.  I have friends who have used this program to adopt four children from China, and those children now live happily in a big family.  I think that this is a fantastic program to bring people together, and so I am planning to incorporate Heart for the Fatherless in my campaign, or even to cater it specifically to help this program.  Doing so can hopefully spread awareness of this specific adoption programs.

For Aesthetics for the billboard, I had the idea of using a photograph of a sunset behind Candy Mountain to represent the Tri-cities landscape in a positive light.  Then, adding the words "Tri-cities:  Adopting is Closer than You think".  The goal was so that when a local viewer sees the image, they will think "hey, I know that place!"  and perhaps it will get them interested, and further enforce the idea that adopting really is a closer option than they think it could be, especially if they live around that area.  I also wanted to incorporate a similar unifying image in each of the three pieces, besides the "heartforthefatherless" logo, to tie them together.  

For the Banner I got inspiration from web banners I've seen before on the web, where I saw faces of different people flashing in a loop.  The effect drew me in because each face brings something fresh and new to the experience, and it's kind of hard to look away.  I had decided to use this same effect in my banner.

For the Print ad I actually got inspiration from being outside under the clear Tri-cities sky.  If there is one thing this desert city has going for it, it is the wide view we get of the clear skies in the daytime, evening, or night.  I wanted to go with a nighttime theme so I could capture the splendor of nature while encouraging a positive message.